Miomojo

The Ethicool Choice

The Ethicool Choice.

Based in Italy, we are a vegan brand, designing cruelty-free goods made with love, for you, the planet and the animals we are fortunate to share it with.
We are committed to shaping a kinder world through cool, sustainable, well-designed products for everyone, supporting inspiring animal rescue efforts around the world.

The Ethicool Tote

The Ethicool Tote

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The Ethicool Backpack

The Ethicool Backpack

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The Essential Backpack

The Essential Backpack

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Limited Edition Weekender

Limited Edition Weekender

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    Italian Design

    In our head office in Bergamo, just outside of Milan, our designers create all Miomojo products with thoughtful and meticulous attention to detail. Being Italian, we wholeheartedly believe in the well-known adage that “beauty will save the world”. We simply take it one extra step and are firmly convinced that CRUELTY-FREE beauty will save the world!

    We Love Animals. Do You? We Love Animals. Do You? We Love Animals. Do You? We Love Animals. Do You?

    We Love Animals. Do You?

    We believe that it is a moral imperative for companies to contribute to a better, kinder world. We at Miomojo have a big heart for animals and as a purpose-driven brand, our mission is to do our part in passionately advocating for the most innocent, defenseless beings on the planet.

    To know more click here >>