Journal

The Ethicool News

24 Jun 2016 > For Animals

Miomojo’s team in Animals Asia Rescue Centre!

Miomojo’s team in Animals Asia Rescue Centre!

Dear customers, friends and animallovers,

we hope you had a great start in the Summer!!

In the past two weeks we have been in Asia both for business, visiting our factories, checking up productions and searching for new materials for our next collection P/E 2017.
But surely the emotional highlight of our trip was our visit to Animals Asia rescue centre in Tam Dao, Vietnam.

miomojo_asia_rescure_centerAnimals Asia Rescue Center – Tam Dao, Vietnam

As you all well know, we have proudly supported Animals Asia from the very beginning with a 10% of our yearly net revenue. I heard about the sheer horror of bear bile farming when I was still working for a company as an export manager. It just broke my hear to see images of these beautiful animals in cages, where moonbears are kept permanently, sometimes so small that they are unable to turn around or stand on all four for even 30 years withstanding enormous pain from cruel methods to extract bear bile. I desperately wanted to contribute to free these animals from such atrocities and few years later, the dots got connected. When I founded Miomojo it was more than clear that I did not just want to produce beautiful items and create a cruelty free brand, but also to provide an impact to make this world a bit better and Animals Asia was the first name on my mind.

This organization is not only very active in ending the horrors of bear bile farming, but it is also very committed to cat and dog welfare, a hot topic in Asia, and Captive Animal Welfare, another topic very close to our hearts: in many places, terrified cows, pigs and chickens are fed to lions and tigers as live prey for entertainment. Captive wild animals are often cruelly mutilated with their teeth and claws cut back. They may also be chained and used as photographic props or forced to entertain the crowds with unnatural, degrading and stressful circus-style performances. We can do better as humans than this. And we have hundreds of examples to show that. In Vietnam we met more wonderful persons working for Animals Asia who devote their life creating a cruelty-free world.

miomojo_animalsAnimals Asia’s many programs: end bear bile Farming, captive animal welfare, cat and dog welfare 

We had a wonderful experience in Tam Dao.
Tuan Bendixsen, the always smiling Animals Asia Director in Vietnam, and few lovely girls from the staff came and picked us up in Hanoi to take us on a ride of about 2 hours to reach Tam Dao. The Rescue Centre is in an amazing national park and when you arrive, you can feel immediately a sense of peace and serenity: what a wonderful place for the moon bears saved from their horrific life!

Currently there are 148 bears in the sanctuary. The bears have all been rescued from the bear bile industry. We had the privilege of seeing the moonbears relaxing in their dens, swimming and enjoying the pools on a very hot day, relaxing in the wonderful enclosures, playing and also looking at us with curiosity while shooting the Limited Edition “Miomojo for Animals Asia”!

miomojo_bearsThe lovely moon bears in Tam Dao, saved from a horrific life of pain and misery 

miomojo_bear_backpackIt’s shooting time in Tam Dao. Our Limited edition backpack “Miomojo for Animals Asia” with the moon bears as the best models ever!  

It’s very rewarding seeing them enjoying their new life, after the bears come to the centre, often little able to walk, after years of being stuck in a cage. After quarantine, surgery, rest and rehabilitation, they are integrated into groups in this beautiful environment. Here they enjoy the large space of near-natural enclosures and the community of bears around them. For many it will be the first time they have touched grass or felt the sunshine on their backs.

miomojo_beforeafterBEFORE in tiny cages where the moon bears are unable to move and AFTER in the beautiful enclosures at the Rescue Centre

The team on site was just lovely, spending the day with us and explaining all the work they do every day, both on the sanctuary and outside, giving us an update about bear bile farming in Vietnam and explaining to us all the possible alternatives to the use of bear bile in traditional medicine.

miomojo_team_collageMiomojo’s Team on a mission! 

We also could see how food and medicins are prepared and we were allowed us to bring food to the bears hiding it as enrichment here and there inside the enclosures!

miomojo_experiencesWhat a great day in Tam Dao!

It breaks my heart each time I read something from Animals Asia and at the same time I am so grateful. Here are people that are trying to ‘do the right thing’ and each time they go to these bear farms, they encounter individuals that have kept these bears in horrendous conditions, malnourished, and continuously trying and breaking their spirits each and every day. The damage which has been done to these incredible bears – we will never truly know – not only physically, but psychologically and spiritually as well. The amazing thing is how these beautiful animals can actually forgive and move on.

miomojo_bear2Sweet moon bear face :)

We can all learn from our furry friends. No matter what life throws you, no matter what hell you have been through, somehow, some way, you can rise and triumph.

miomojo_bear3Oh this smells so good!

In recent years, demand of bear bile has decreased, but it’s still there. And as long as demand exists then bear farms will too.
That’s why we will continue to support Animals Asia, their hard work in freeing these beautiful animals and their efforts on education, raising public awareness and collaborating with traditional medicine practitioners.
Once traditional medicine practitioners have been convinced by the efficiency of herbal and synthetic alternatives, they can pass this knowledge on to their patients, friends and colleagues.
It’s long way still to go and we are grateful for all our customers and consumers, who help Animals Asia by buying our cruelty-free creations. And thanks to you also, these moonbears are now free of pain and happy.

With gratitude,
Claudia

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