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WHAT THEY SAY ABOUT US
BUSINESS AS A FORCE FOR GOOD
Based in the heart of Bergamo, Italy, we aim to produce innovative, cruelty-free products that never harm animals, humans or our home – this wonderful planet we live on.
With creativity and compassion, we have proved that it is possible to have fashion, without fashion victims: luxury and style with no harmful side effects. No more fur, wool, silk, feathers, or leather: just beautifully crafted products.
By taking a holistic approach to our process and by pioneering greener practices from the get-go, we aim to improve the overall impact of fashion and to create a beautiful, kinder world.
Will you join us?
DISCOVER THE FULL RANGE
La Prima Linea
Clear and pure lines, high-quality craftsmanship, innovative and top-performing vegan materials,
from apples and corn to cacti and mushrooms, to create timeless yet modern pieces. Sustainability at its finest.
All pieces in our La Prima Linea are made in Italy.
FASHION, WITHOUT FASHION VICTIMS
Innovative, sustainable materials
Miomojo is much more than Italian style: quite simply, it is everything we believe in, from running an ethically-minded business to knowing that everything we do, has an impact on us, on our animal friends and on our planet.
Finding great materials inspired by the natural world, which are not derived from animals, and being able to employ them, in the service of an ambitious vision for a completely ethical fashion (and world) without victims, is fundamental to the creation of products that are truly beautiful, inside and out.
THE BAGS THAT SAVE LIVES, TWICE
Our love for animals doesn’t just stop at our choice to use materials that do not contribute to intensive animal farming in any way or at any stage –one of the leading causes of climate change.
We support several well-known, international animal welfare organisations that do incredible work to help animals in need, changing the status quo of cruel, barbaric and anachronistic activities that cause great suffering to animals.